The term S.E.O (initials of the words Search Engine Optimization) could be translated as Website Optimization for Search Engines (e.g. Google, Bing, etc.). It is a series of actions that have to do with the structure and content of a website, with the ultimate goal of being rewarded by search engines with a higher ranking position.
The goal of these actions is to achieve a high ranking and increase the traffic of the website in the organic results, i.e. the ranking of results in search engines for keywords typed by users and related to the content of the website. One of the most important elements that must be included in the website for better ranking in the search engines is the relevance (relevancy) between the title, the description, the keywords and the text of each page.
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Technical SEO refers to the efforts made to keep the website compatible with search engines.
The word SEO comes from the initials of the words Search Engine Optimization, which means "Optimization for Search Engines".
SEO is a set of techniques that determine the order in which websites will be ranked in search engine results. Essentially, SEO refers to techniques that can raise your website to the top of the search engines.
A high position in the search engines is a huge success for you as you will have a large flow of traffic and therefore more opportunities to convert your visitors into your customers.
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